Design Challenge by:
Epicurrence / Winter work week / Dann Petty
SPACED Challenge:
Logo Design
Brief
We are an awesome high-end tech experience.
We can get you anywhere, in 1-day.
We pride ourselves on safety.
We are the future.
Brand Personification
Elon Musk
Brand Persona
We are more Virgin America, than United, but we have that cheekiness of South West.
We are Tesla & Audi, of space travel.
Our Space suits are made by Nike.
A high end experience for a reasonable ticket.
If we were a computer, we would be an iMac Pro - think about that DARK colour palette.
However if we were a phone, we would be Google Pixel 2 XL - but WHITE - Like a stormtrooper look with that Red accent colour!
More Coke than Pepsi
If we were a billboard, our brand product would be a mini cooper.
Target Audience
Human’s, aged 25-45
